About Us
We design for
the people who
build the world.We design for
the people who build
the world.
An enterprise UX firm specializing in industrial software
and human factors design for the teams running critical operations.
15+
Years of Experience
200+
Field Studies
6
Continents
5
Clutch Rating
Our Story
Born from the field.
Daito Design was founded by industrial designers and human factors engineers who were frustrated with enterprise software that ignored its users.
We'd spent years working in oil fields, power plants, and manufacturing facilities. We watched operators struggle with poorly designed systems — systems built by people who'd never set foot on a platform or a factory floor.
So we started Daito Design with a simple premise: you can't design for operators if you've never watched them operate. We go to the field. We understand the work. Then we design.
Our Values
What guides us.
Field First
We don't design from conference rooms. We go where the work happens: offshore platforms, trading floors, factory lines. Understanding context is non-negotiable.
Rigor > Trends
We apply human factors science, not design fads. Our work is grounded in research, tested with users, and built to last. Pretty isn't enough. It has to work.
Adoption Matters
A beautiful interface that nobody uses is a failure. We design for adoption, not awards. Though sometimes we get both.
Our Expertise
What we know.
Enterprise Software
Complex workflows, data visualization, decision support.
Human Factors Engineering
Cognitive load, error reduction, situational awareness.
Change Management
Training, rollout, adoption strategies.
Agentic AI / AXD
Human-AI collaboration, trust calibration, explainability.
Industrial
SCADA, DCS, HMI design for critical operations.
Global Presence
Worldwide, local.
Two headquarters and three field offices across three continents. Wherever your teams work, we can be there.
Austin
Headquarters
901 W. 9th Street, Suite 102
Austin, Texas 78703
Amsterdam
EU Headquarters
Keizersgracht 391A
1016 EJ Amsterdam
Houston
Field Office
Energy Corridor
Philadelphia
Field Office
East Coast
Tokyo
Field Office
Asia Pacific
Leadership
Our team
Industry veterans with deep expertise in enterprise UX,
human factors, and design strategy.
Founder
Jared Huke
Chief Design Officer
Joseph Santori
Chief Operations
Russell Buyse
VP, Visual Design
Damon Daood
Lead Designer
Andrea August
Operations Manager
Shawn Reilly
Lead Designer
Sharon Chhin
Lead Researcher
Dennis Harris
Lead Researcher
Sam Powell
Lead Designer
Tyler McCoy
Senior Designer
Raafia Jessa
Join the team.
We’re always looking for talented designers, researchers,
and strategists who want to work on challenging problems.